Data protection declaration

Data protection

We would like to inform you about our privacy policy. Here you will find information about the collection and use of personal data when using our website. In doing so, we observe the data protection law applicable to Germany. You can access this statement at any time on our website. We expressly point out that the data transmission on the Internet (e.g. when communicating via email) has security gaps and cannot be completely protected against access by third parties.The use of the contact data of our imprint for commercial advertising is expressly not desired, unless we had previously given our written consent or there is already a business relationship. The provider and all persons mentioned on this website hereby object to any commercial use or transmission of their data.

Personal data

You can visit our website without providing personal data. If personal data (such as name, address or email address) are collected on our pages, this is done on a voluntary basis as far as possible. These data will not be passed on to third parties without your expressed consent. If a contractual relationship between you and us is justified or modified, or if you ask us to make an inquiry, we collect and use your personal data, as far as this is necessary (stock data). We collect, process and use personal data as far as is necessary to enable you to use the website (usage data). All personal data will only be stored as long as this is necessary for the purpose mentioned (processing your request or processing a contract). This takes account of tax and commercial storage periods. At the order of the competent authorities, we may provide information on these data (stock data) in individual cases, as far as this is necessary for the purposes of law enforcement, security, the fulfillment of the statutory tasks of the constitutional protection authorities or the military shielding service or the enforcement of intellectual property rights.

Commentary function

In the context of the commentary function, we collect personal data (e.g. name, email) within the scope of your commentary on a contribution only to the extent as you have notified us. When you publish a comment, the email address you provide is saved but not published. Your name will be published if you have not written under a pseudonym.

Privacy policy for the Google Analytics web analytics service

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses so-called “cookies,“ text files which are stored on your computer and which allow you to analyze the use of the website by you. The information generated by the cookie about your use of this website is generally transferred to a Google server in the USA and stored there. We have enabled IP anonymization. On this website, your IP address will therefore be abridged by Google within the Member States of the European Union or in other States Parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage against the website operator. The IP address provided by your browser as part of Google Analytics will not be merged with other Google data. You can prevent cookies from being saved by setting your browser software accordingly, however, we would like to point out that in this case you may not be able to fully utilize all the functions of this website. In addition, you can prevent Google from collecting and processing the data (including your IP address) related to your use of the website (including your IP address), as well as the processing of such data by Google by downloading the browser plug-in available at the following link and install:

Data protection declaration for Google's "Remarketing" and "Similar Audience" function of Google Inc.

This website uses the Remarketing or "Similar Audience" function of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google"). They can be addressed in a targeted way by advertising, by displaying personalized and interest-related ads when you visit other websites in the so-called "Google Display Network.“ "Google remarketing" or the "similar target groups" function uses so-called “cookies,“ text files which are stored on your computer and which allow you to analyze the use of the website by you. Through these text files your visits as well as anonymous data about the use of the website are recorded. Personal data will not be saved. If you visit another website in the so-called "Google Display Network,“ you may see advertising inserts that are highly likely to take account of product and information areas previously accessed on our website. You can prevent "Google Remarketing" or the "similar audiences" function by blocking the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to fully utilize all the functions of this website. In addition, you can prevent Google from collecting and processing the data generated by the cookie and related to your use of the website, as well as the processing of such data by Google by downloading and installing the browser plug-in available under the following link: You can also disable the use of third-party cookies by visiting the network advertising initiative's deactivation page at and redirecting the additional information on the opt-out. Google's privacy policy for remarketing with further information can be found here:

Data protection declaration for "Google AdWords Conversion-Tracking" of Google Inc.

This site uses the "Google AdWords Conversion Tracking" function of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google"). Google AdWords Conversion Tracking uses so-called “cookies,“ text files that are stored on your computer and which allow an analysis of the use of the website by you when you click on a Google ad. The cookies are valid for a maximum of 90 days. Personal data will not be saved. As long as the cookie is valid, Google and we as the website operator can recognize that you have clicked on an ad and have reached a certain landing page (e.g. order confirmation page, newsletter registration). These cookies cannot be tracked across multiple sites by different AdWords subscribers. The cookie is used to create conversion statistics in Google AdWords. These statistics collect the number of users who clicked on one of our ads. It also counts how many users have accessed a landing page that has been tagged with a "conversion tag.“ However, the statistics do not contain any data that can be used to identify you. You can prevent cookies from being stored on your hard drive by selecting "Do not accept cookies" in your browser settings (in Internet Explorer, under Tools> Internet Options> Privacy> Settings, in Firefox under Tools> Settings> Privacy > Cookies "); However, we would like to point out that in this case you may not be able to fully utilize all the functions of this website. By using this website, you agree to the processing of the data about you by Google in the manner and for the purposes set out above. For more information about how Google uses conversion data and Google's privacy policy, visit: and

Right to information

You have the right to inquire about the data collected on your behalf at any time, free of charge and without delay. You have the right to revoke your consent to the use of your specified personal data at all times with effect for the future. For further information, please contact the provider under the contact data in the imprint.

With the following information, we will clarify the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Information about the Newsletter and consent

Content of the newsletter
We send newsletters, emails and other electronic notifications with promotional information (hereinafter “newsletter") only with the consent of the recipient or a legal permission. If the contents of the newsletter are specifically described in the course of an application, they are decisive for the consent of the users. In addition, our newsletter contains information on topics such as Industry 4.0, digitization, information about our products and our company (including, in particular, references to blog contributions, lectures or workshops, webinars and our services or online publications).

Double opt-in and logging
Registration for our newsletter takes place in a so-called double opt-in procedure. This means you will receive an email after registration, in which you will be asked to confirm your registration. This confirmation is necessary so that no one can log on with foreign email addresses. The registrations for the newsletter are recorded in order to be able to prove the registration process according to the legal requirements. This includes storing the logon and confirmation times, as well as the IP address.

Use of the email service "ActiveCampaign"
We use the "ActiveCampaign" mail service provider for the manual and automated sending of newsletter emails, a newsletter delivery platform from the US provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US.The email addresses of our newsletter recipients, as well as their further data, as described in this note, are stored on ActiveCampaign servers in the USA. ActiveCampaign uses this information to send and evaluate the newsletters on our behalf. Furthermore, ActiveCampaign can use this data to optimize or improve its own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletter or for economic purposes in order to determine from which countries the recipients come. However, ActiveCampaign does not use the data of our newsletter recipients to write to them itself or pass it on to third parties.We trust in the reliability and IT and data security of ActiveCampaign. ActiveCampaign is certified under the EU-US privacy directive "EU-US Privacy Shield" as of February 2016 and is committed to comply with EU data protection requirements. You can see the privacy policy of ActiveCampaign here.

Statistical survey and analyses
The newsletters contain a so-called "web-beacon"; a pixel-sized file that is retrieved from the ActiveCampaign server when the newsletter is opened. Within the scope of this, technical information, such as information about the browser and your system, as well as your IP address and time of the call-up are collected. This information is used to improve the technical services on the basis of the technical data or the target groups and their reading behavior by means of their retrieval locations (which can be determined by means of the IP address) or the access times.Statistical surveys also include determining whether the newsletters are opened, when they are opened, and which links are clicked. This information can be assigned to individual newsletter recipients for technical reasons. However, it is neither our or ActiveCampaign’s intention to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and adapt our content to them or to send different content according to the interests of our users.

You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. Your consent to its dispatch via ActiveCampaign and the statistical analyzes are extinguished at the same time. You can find a link to cancel the newsletters in the footer section of each newsletter.

Sources:; all4cloud GmbH & Co. KG